In 2013, while on holiday in Madrid, Shooki Grasiani watched children playing with bubbles in a park. The laughter, the connection, the simple joy - it was unforgettable. But when he searched for bubble products back home, nothing matched what he envisioned: bubbles big enough, strong enough, and magical enough to truly bring people together.
That's when Shooki teamed up with his good friend, Ron Weizman. Ron had grown up in his family's chemical distribution business and built a deep expertise in chemistry. As a dad himself, he instantly connected with the dream: a safe, high-quality formula that families could trust. Together, the two "Bubble Dads" spend years experimenting - early mornings in Ron's warehouse, testing formula after formula - until Wowmazing was born.
From the very first festival booth, where crowds swarmed to play and products sold out in hours, one thing became clear: families everywhere were craving a reason to go outside and reconnect. Since our official launch on July 4, 2016, South Beach Bubbles has been helping parents and kids step away from screens and rediscover the joy of play; one bubble at a time.
South Beach Bubbles Through the Years
South Beach Bubbles came to life by two devoted dads who had a mission to start an outdoor and JOYful movement. We encourage kids to move away from screens, and we invite YOU to join this movement and come play… the old-fashioned way!
Ever Wonder What Goes into Making Giant Bubbles?
