The Spark of an Idea

In 2013, while visiting Madrid with his family, Shooki Grasiani stumbled upon a park filled with enormous bubbles. Children were laughing, chasing them, and trying to catch them before they floated away. The entire park felt alive with pure, simple joy, and Shooki was instantly inspired. When he returned home, he couldn’t find bubble products that recreated that same experience. So, he decided to dream up something even better: bubbles that were bigger, stronger, and made to bring people together.

Science Meets Play

To turn that bubbly dream into reality, Shooki teamed up with his good friend Ron Weizman. Having grown up in his family’s chemical distribution business, Ron brought the perfect mix of experience, curiosity, and creativity. As dads themselves, they wanted to create a high quality bubble formula that families could feel great about using. The two “Bubble Dads” spent nearly two years experimenting, testing, and perfecting their formula until WOWmazing was born.

Designed for Families

From their very first festival booth, where excited families scooped up every product in just a few hours, one thing became crystal clear: people of all ages were ready to put down their screens, head outside, and play together. Since officially launching on July 4, 2016, South Beach Bubbles has continued creating playful products that turn ordinary moments into unforgettable ones, bringing families together one amazing bubble at a time.

Meet the Dads

The Bubble Experts!
Ron Weizman
Ron Weizman
Dad of 2 & pickleball enthusiast Loves pool days & BBQs Known for BIG ideas & colorful fun
Shooki Grasiani
Shooki Grasiani
Dad of 3 & adventure seeker Ocean Obsessed Known as the "Captain"

Why Families Love Our Bubbles

Bubble Create Joy, Movement & Collaboration
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Committed to Innovation

South Beach Bubbles Through the Years

South Beach Bubbles timeline
Our Mission
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South Beach Bubbles came to life by two devoted dads who had a mission to start an outdoor and JOYful movement. We encourage kids to move away from screens, and we invite YOU to join this movement and come play… the old-fashioned way!

Making the Magic

Ever Wonder What Goes into Making Giant Bubbles?